The cryptocurrency market has captured the attention of numerous companies worldwide. Still, those running a small or medium-sized enterprise may struggle to incorporate crypto into their services. This is often due to the technical complexities of managing cryptocurrencies. ChangeNOW, a centralized crypto exchange, addresses this drawback.
Launched in 2017, the crypto exchange features a sophisticated interface that enables small and medium-sized enterprises (SMEs) to access the crypto market. Through ChangeNOW For Business, these business owners can access services such as a crypto exchange API, white-label solutions, and more. This article provides an in-depth examination of these services and their operational principles. But first, what is ChangeNOW known for?
ChangeNOW is a non-custodial crypto exchange that brings decentralization to its customers. Imagine being able to enjoy crypto services while retaining your privacy. That is precisely what ChangeNOW offers. The platform allows users to swap nearly 1,500 cryptocurrencies. It currently serves over 5 million clients globally. Now, let’s take a deep dive into ChangeNOW For Business.
A Closer Look at ChangeNOW For Business
ChangeNOW for Business is a section of the non-custodial crypto exchange provider that bridges enterprises with crypto services.
Through two sections, dubbed the NOW Ecosystem and the NOW Solutions, the platform provides businesses with stable and secure cryptocurrency payments, exchanges, and asset custody. Within the NOW Ecosystem are NOW Custody, NOWPayments, and NOWNodes, each making crypto access more seamless. NOW Solutions features include a Crypto Exchange (API, white label, widget, Telegram bots, and permanent swap address), Asset Listing, Warm Wallet, Multichain Bridge, Referral Program, and White Label Wallet.
The ChangeNOW team also incorporates new features for businesses as they come out. This way, business owners can enhance their crypto integration and earning potential. The non-custodial crypto exchange also offers a 24/7 customer support crew and personal account managers to ease onboarding and rectify issues.
ChangeNOW has earned the trust of notable partners in the crypto industry, including Edge Wallet, Ballet, and Guarda Wallet.
Key Features of ChangeNOW For Business
Having gained an overview of the ChangeNOW Partners’ section, let us examine its most prominent features. They are:
- Crypto Exchange API: An application programming interface (API) is a platform that allows users to connect directly to a crypto exchange. The goal is to access real-time market data, facilitate transactions, and manage accounts. ChangeNOW For Business offers over 1,500 cryptocurrencies across over 110 blockchain networks that users can connect to.
The platform also provides liquidity across centralized exchanges and decentralized exchanges. Enterprise owners can join the bandwagon by joining the platform’s Partners Program. After signing up, the user will receive an API key, which serves as a unique identifier for accessing the API. The interesting part? Setting up and integrating a crypto exchange API is free of charge.
- Flexible Commissions: Business owners earn a referral commission starting at 0.4% whenever their customers execute trades. The commission (Fixed Rate) can even be customized for specific assets, trading pairs, or swap size. Users can also modify the applicable fees for their customers. This way, they can maximize their profits efficiently. However, this is only possible using the API key.
- Fiat On/Off-Ramp: ChangeNOW For Business offers a fiat on/off-ramp, a service that enables users to convert between fiat currencies and crypto assets easily. It partnered with Guardarian to facilitate the trade. The fiat on-ramp allows users to convert fiat currencies to crypto. On the other hand, fiat off-ramp enables crypto-to-fiat conversion. This feature makes it easy for those with little or no crypto knowledge to purchase their first crypto or cash out their first crypto profit.
With this feature, those accessing crypto through software managed by enterprise owners can do so directly within the software without going elsewhere. Although ChangeNOW will not request business owners to undergo the Know Your Business (KYB) assessment, the platform’s third-party partners may require users to undergo this process.
- Comprehensive API and Support: ChangeNOW also offers detailed documentation for its API. This way, users have the necessary knowledge and expertise to embark on their crypto journey. If the enterprise owners encounter hiccups along the way, there are 24/7 personal account managers and a support crew ready to assist. When users of business owners’ software have complaints, they can communicate directly with the customer support staff at ChangeNOW. Moreover, the platform’s consistent system performance, with a 99.99% uptime, boosts confidence for both potential and existing users.
- White Label Solutions: In this context, white label solutions are services developed by ChangeNOW that business owners then rebrand for use within their own ecosystem. This allows these enterprises to offer cryptocurrency services to their customers without having to start from scratch. ChangeNOW offers customizable wallets and exchange solutions for businesses to debut crypto services, such as crypto staking and NFT storage, with minimal resources.
ChangeNOW’s experts will assist business owners with tasks such as app upgrades, technical and marketing support, and setting up the exchange or non-custodial wallet on the App Store and Google Play Store.
ChangeNOW For Business also assists enterprises in creating a Telegram bot through its white label solutions. This way, business owners do not need to code their bots and deploy them on the social media platform. All that is required is that they obtain the source code for the bot and create a Telegram bot using the BotFather bot creator, which is available for free. With the Telegram bot, they can easily exchange over 200 crypto tokens with fewer actions and stay up-to-date with push notifications.
- Referral Programs: ChangeNOW For Business offers both a standard referral and an affiliate program with competitive earnings. Those interested in earning through ChangeNOW, but do not have their own business, can do so by referring businesses. They can advertise their referral links on blogs, web pages, social media profiles, and other platforms. When those who use their referral links make their first deal, they earn rewards payable in bitcoin (BTC). They can also take the time to execute the processes outlined in ChangeNOW’s crypto affiliate program. This allows them to earn up to 25% from the company’s commission for a year.
Target Audience
ChangeNOW For Business offers its services to a wide range of businesses and individuals. These include small and mid-sized enterprises, startups, and media outlets. It also provides its services to software developers, product managers, business development officers, and C-level executives in a company. Others who can benefit from ChangeNOW’s services include social media influencers and affiliate marketers, who can promote the crypto brand and onboard their audience to the ecosystem.
Comparison with Competitors
Like ChangeNOW For Business, other crypto platforms also offer services to help businesses bring crypto to their customers. Let us compare the similarities and differences between ChangeNOW and some of the biggest competitors.
ChangeNOW For Business vs. Coinbase Commerce
Coinbase Commerce is a service offered by the American crypto exchange Coinbase to merchants seeking to bring crypto payment solutions to their customers.
Similarities: Both platforms offer crypto payment solutions and fiat on- and off-ramp integration for businesses.
Differences: ChangeNOW’s API features over 1,500 crypto assets and 110 blockchain networks. On the other hand, Coinbase Commerce supports fewer cryptocurrency selections across Base, Ethereum, and Polygon. ChangeNOW offers a more flexible commission model and asset customization, unlike Coinbase Commerce.
ChangeNOW vs. Binance API
The Binance API is a service within the crypto exchange Binance that enables developers to create customized trading applications with features common to Binance.
Similarities: Both platforms provide liquidity from CEXs and DEXs. They also offer customizable APIs to users.
Differences: ChangeNOW offers a broader range of crypto assets than Binance. Additionally, ChangeNOW’s API feature was created for businesses with minimal technical expertise. Hence, it offers features such as white-label solutions, a Telegram bot, and a fiat on- and off-ramp. On the other hand, Binance focuses on higher liquidity with more complex integrations. For instance, it features API toolsets for both spot and futures trading. It also requires a level of expertise in the supported programming language(s). Little wonder it is made for developers.
ChangeNOW vs. MoonPay
MoonPay is a fintech platform that facilitates the buying, selling, and transferring of crypto assets. The platform is reputable for being a payment solution across the crypto industry.
Similarities: Both platforms offer fiat on- and off-ramp services to users.
Differences: ChangeNOW offers a broader range of services, including non-custodial access to over 1,500 crypto assets and token swaps across various crypto exchanges. It also provides unique solutions for businesses, a Telegram bot, a native NOW token, and crypto loans. On the other hand, MoonPay has more limited integrations.
Conclusion
ChangeNOW is a crypto exchange that offers access to a diverse range of cryptocurrencies and services. Aside from bringing crypto-native users to their favorite assets, the platform also offers easy-to-use tools for enterprises seeking to bring their customers closer to intuitive crypto usage.
This article highlighted the key features that have made ChangeNOW a top choice for businesses seeking to partner with an exchange for crypto access. ChangeNOW’s fiat-to-crypto service and support channels are among the top features that have won the hearts of most partners. We also compared ChangeNOW’s services with those of competitor platforms. The points discussed will help anyone seeking the toolset needed to bring their businesses into crypto.
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