{"id":50458,"date":"2026-09-04T21:16:39","date_gmt":"2026-09-04T21:16:39","guid":{"rendered":"https:\/\/cryptomag.finance\/?p=50458"},"modified":"2026-09-04T21:16:39","modified_gmt":"2026-09-04T21:16:39","slug":"hargreaves-lansdown-reverses-course-rolls-out-bitcoin-trading","status":"publish","type":"post","link":"https:\/\/cryptomag.finance\/?p=50458","title":{"rendered":"Hargreaves Lansdown Reverses Course, Rolls Out Bitcoin Trading\u00a0"},"content":{"rendered":"<p><a rel=\"nofollow\" href=\"https:\/\/bitcoinmagazine.com\/\">Bitcoin Magazine<\/a><br \/>\n<img decoding=\"async\" src=\"https:\/\/bitcoinmagazine.com\/wp-content\/uploads\/2026\/09\/Pics-8.jpg\" \/><br \/>\n<a rel=\"nofollow\" href=\"https:\/\/bitcoinmagazine.com\/news\/hargreaves-lansdown-to-allow-bitcoin-etns\">Hargreaves Lansdown Reverses Course, Rolls Out Bitcoin Trading\u00a0<\/a><\/p>\n<div><\/div>\n<p class=\"wp-block-paragraph\">British financial services firm Hargreaves Lansdown is letting retail investors buy bitcoin \u2014 nearly one year after it said the cryptocurrency was \u201cnot an asset class.\u201d\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The Bristol, UK-based investment firm\u2019s website <a href=\"https:\/\/www.hl.co.uk\/investment-services\/advanced-investments\/crypto-etns\" target=\"_blank\" rel=\"noopener\">said<\/a> it was offering bitcoin and other crypto exchange-traded notes to investors. ETNs are investment funds which trade on stock exchanges and track the prices of digital assets.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">It comes after the firm, which manages nearly \u00a3173 billion (over $233 billion) in assets, last year warned customers about buying bitcoin.\u00a0<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">NEW: <img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/72x72\/1f1ec-1f1e7.png\" alt=\"\ud83c\uddec\ud83c\udde7\" class=\"wp-smiley\" \/> U.K.&#8217;s largest investment platform Hargreaves Lansdown is now offering Bitcoin products to 2 million clients! <img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/72x72\/1f44f.png\" alt=\"\ud83d\udc4f\" class=\"wp-smiley\" \/> <a href=\"https:\/\/t.co\/GgdeHK8vyM\">pic.twitter.com\/GgdeHK8vyM<\/a><\/p>\n<p>\u2014 Bitcoin Magazine (@BitcoinMagazine) <a href=\"https:\/\/x.com\/BitcoinMagazine\/status\/2095952167139991916?ref_src=twsrc%5Etfw\">September 4, 2026<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<p class=\"wp-block-paragraph\">\u201cWhile longer-term returns of Bitcoin have been positive, Bitcoin has experienced several periods of extreme losses and is a highly volatile investment \u2014 much riskier than stocks or bonds,\u201d the firm said at the time.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cThe HL Investment view is that Bitcoin is not an asset class, and we do not think cryptocurrency has characteristics that mean it should be included in portfolios for growth or income and shouldn\u2019t be relied upon to help clients meet their financial goals.\u201d\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Now, a number of ETNs tracking the price of bitcoin and other cryptocurrencies are available. The firm warns users that \u201ccrypto ETNs are considered high-risk and may be volatile.\u201d<\/p>\n<p class=\"wp-block-paragraph\">U.S. regulator the Securities and Exchange Commission in 2024 approved bitcoin exchange-traded funds for investors after a decade of saying no to the products.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The funds had the most successful debut in the history of ETFs as investors previously unable to buy exposure to the asset class rushed in to buy the products.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Run by top asset managers and banks like BlackRock, Fidelity, and Morgan Stanley, the investment vehicles now collectively <a href=\"https:\/\/bitcoinmagazine.com\/bitcoin-etf-tracker\">manage<\/a> over $100 billion in assets.\u00a0<\/p>\n<p>This post <a rel=\"nofollow\" href=\"https:\/\/bitcoinmagazine.com\/news\/hargreaves-lansdown-to-allow-bitcoin-etns\">Hargreaves Lansdown Reverses Course, Rolls Out Bitcoin Trading\u00a0<\/a> first appeared on <a rel=\"nofollow\" href=\"https:\/\/bitcoinmagazine.com\/\">Bitcoin Magazine<\/a> and is written by <a rel=\"nofollow\" href=\"https:\/\/bitcoinmagazine.com\/authors\/mathewdisalvo\">Mathew Di Salvo<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Bitcoin Magazine Hargreaves Lansdown Reverses Course, Rolls Out Bitcoin Trading\u00a0 British financial services firm Hargreaves Lansdown is letting retail investors buy bitcoin \u2014 nearly one year after it said the cryptocurrency was \u201cnot an asset class.\u201d\u00a0 The Bristol, UK-based investment firm\u2019s website said it was offering bitcoin and other crypto exchange-traded notes to investors. ETNs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50459,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[45],"tags":[],"class_list":["post-50458","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bitcoin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hargreaves Lansdown Reverses Course, Rolls Out Bitcoin Trading\u00a0 - Cryptomag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptomag.finance\/?p=50458\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hargreaves Lansdown Reverses Course, Rolls Out Bitcoin Trading\u00a0 - Cryptomag\" \/>\n<meta property=\"og:description\" content=\"Bitcoin Magazine Hargreaves Lansdown Reverses Course, Rolls Out Bitcoin Trading\u00a0 British financial services firm Hargreaves Lansdown is letting retail investors buy bitcoin \u2014 nearly one year after it said the cryptocurrency was \u201cnot an asset class.\u201d\u00a0 The Bristol, UK-based investment firm\u2019s website said it was offering bitcoin and other crypto exchange-traded notes to investors. 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